Union was an integrated advertising agency with offices in Toronto and Montreal Canada. In the initial briefing the client wanted a blue collar, industrial look and feel. Starting with the logo design, we wanted the word mark to feel timeless and convey a sense of unity. We achieved this by combining the first two characters and added serifs to the first and last characters for a natural fluidity. For the stationery design we used schematic style illustrations of mechanic gears for an overall industrial look and feel. We also provided creative direction for the interior design of the studio.