Union is an integrated advertising agency with offices in Toronto and Montreal Canada. Our initial briefing was that they wanted a blue collar, industrial look and feel. Starting with the logo design, we wanted it to feel timeless and convey a sense of unity. We achieved this by combining the first two characters and adding serifs to the first and last characters for a natural fluidity. For the stationery we used schematic style illustrations of mechanic parts for an overall industrial look and feel. We were thrilled to also work on the interior design of the studio space.