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prodigy education

Digital Paid Advertising Campaigns, Branding, and Design

Role: Associate Creative Director

Collaborators: Amy Patterson, Isabel Rosa, Suzanne Gardynik

Prodigy Education is a Canadian educational technology company that creates curriculum-aligned, game-based learning platforms for students in grades one through eight. The company is best known for its adaptive, free-to-use games, Prodigy Math and Prodigy English, which use role-playing to make learning engaging. Its mission is to help every student love learning by providing a fun and effective way to practice core academic skills.

Provided strategic and hands-on creative support across major brand and performance-marketing initiatives. This included shaping seasonal campaign concepts, leading visual exploration, and delivering cohesive creative across paid social, web, email, and video. Developed high-performing digital ad suites optimized for platforms such as Instagram, Facebook, YouTube, Pinterest, and Reddit—balancing storytelling with data-driven performance. Overall, helped maintain a consistent, playful brand voice while producing engaging creative for parent and teacher audiences.

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